Times Specialist Helps "Healthy China · Brand Responsibility"

On October 12, 2018, the "Healthy China Brand Responsibility" China Brand Alliance Health Industry Brand Strategy Summit was held in Beijing. Xu Huafeng, Vice Chairman and Secretary General of China Health Care Association, Wang Yuejin, Chairman and General Manager of Yangguang Media Development Corporation, leaders from the China Federation of Industry and Commerce and China Consumers Association attended the meeting and delivered speeches. More than 150 guests including the leaders of more than 80 companies including Times Specialty Medicine, Golden Partner, Good Vision, Besunyen, as well as experts and scholars in various fields were invited to attend.

Mr. Jiang Liang, Vice President of Times Special Medical Formula Foods (Shenzhen) Co., Ltd., represented the group brand at the meeting

Speech by Leader Yang Guang

Wang Yuejin, chairman and general manager of Yangguang Media Development Corporation, first delivered a speech on behalf of Yangguang Media. He said that the rise of the brand needs the support of first-class media platforms, and the commanding heights of national sound media are exactly the commanding heights of shaping first-class brands. In recent years, Yangguang has deeply explored the broad and dynamic health industry market, gathered a large number of outstanding and valuable health industry brands, and provides customized planning solutions and multi-dimensional, diversified, multi-dimensional, diverse Creative products, with a full range of butler-side services, help partners achieve double promotion of brand image and product sales. Yang Guang is willing to join hands with the builders of Chinese health industry brands who are thoughtful, daring and able to work hard to create new glories for Chinese brands.

Speech by Leader of China Health Care Association

Xu Huafeng, Vice Chairman and Secretary General of China Healthcare Association, delivered a speech on the construction and development of the health industry brand. He mentioned in his speech that in recent years, thanks to the development of China's economy and the support of national policies, the health industry has ushered in unprecedented development opportunities. The China Healthcare Association hopes to take advantage of this summit to join hands with Yangguang to focus on Shaping the brand image and brand responsibility of the industry, jointly creating an excellent brand that consumers can trust, and promoting the healthy development of the industry.

Strengthen corporate responsibility

At the meeting, Zhu Cambridge, Vice President and Secretary-General of the China Consumers Association, pointed out that in the health industry system, enterprises and consumers are one of direct creators and providers, and one of final recipients. Consumers ’growth and development in the enterprise The process plays a decisive role. Therefore, it is important to adhere to the priority of consumers and strengthen the main responsibility of enterprises.

Promote the development of the private economy

At the meeting, Li Zhongchun, the inspector-in-chief of the Ministry of Education and Industry of the All-China Federation of Industry and Commerce, delivered a keynote speech on the two major topics of "private economy" and "brand responsibility of the big health industry". He believes that the big health industry must become an important opportunity for the development of private enterprises, and private enterprises in the health industry also need to have a sense of responsibility and mission. Facing the new situation, new tasks and new challenges, we must give play to the power of private enterprises in the big health industry, shoulder the responsibility of big health brands, and promote the development of the private economy.

National Voice Helps Chinese Health Brands

Yang Ming, the deputy general manager of Yangguang Advertising, introduced the unique advantages of Yangguang in assisting the communication and development of health brands, strengthening and upgrading the value of health brands with rich and typical examples. He said that under the new media ecology, the value of sound media has been deeply released. As the national media, Yangguang is the leader with the most authoritative, most covered, most professional, most influential and most economical communication value. In the long-term cooperation with Chinese health brands, Yangguang continued to make efforts to continuously innovate publicity strategies, aggregate platform resources, build an all-media communication matrix, improve the popularity and reputation of health brands, and promote the in-depth implementation of health Chinese brand strategies Help the development of Chinese health brands with national voice.

Consolidating media social responsibilities, leading healthy communication

Niu Cun, Vice President of Nielsen Networks, interpreted the development trends of the health industry and brands in the context of consumer upgrades and media integration, as well as the responsibility and value of national media in brand communication with detailed data. He emphasized that the advantages of national coverage, multipoint communication, and authority of Yangguang will promote the health industry to form a three-dimensional health education communication system with traditional media as the mainstream, which will greatly promote the development of health industry brands.

Healthy China · Brand Responsibility Roundtable

The round table forum chaired by Liu Canguo, president of the China Healthcare Association's Brand Strategy Branch, brought a wonderful thought collision to the guests. Ten guests had two rounds of discussions on brand communication strategies, media selection strategies, and how companies take social responsibility in the media era, discussing the opportunities and challenges of industry development.

Collective oath of the Corporate Responsibility Convention

At the end of the summit, under the guidance of the host of the Voice of China Voice of Yangguang, President Jiang Liang, a special doctor of the times, and 16 other representatives of entrepreneurs in the health industry jointly read out the Corporate Responsibility Convention, and promised that companies would implement "health" The firm determination and solemn commitment of "China Brand Responsibility" pushed the summit to a climax.

Corporate Liability Convention

Firm ideals and convictions

Abide by laws and regulations

Strengthen quality management, highlight social welfare

Promote national health and protect user rights

Strengthening self-cultivation and shaping a good image

Abide by honesty and credit

Times special medicine corporate culture

core value:

Host culture, service-oriented; honesty is the highest, hard work.

Times mission:

Committed to biotechnology, serving human health, and building a world brand together.

Quality concept:

Quality is the life of an enterprise.